SEARCH ENGINE OPTIMIZATION TIPS FOR YOUR WEBSITE

IT'S THAT TIME OF YEAR! ETC Computer Solutions is giving away a computer to the school that collects the most nonperishable items for the Fall Harvest food drive. Last year St. Anthony's won - who is it going to be this year?

Selecting the Right Key phrases
Choosing the right keyword phrases is an important first step for a successful SEO campaign. Use the example and tips below to come up with key phrases and phrases. Please note that a phrase such as "business accounting software" is only counted as one keyword.

The idea is to develop a list of relevant targeted keyword phrases specific to your products or services. Avoid using common or generic words, and you should not target a single keyword. Given the millions of documents indexed in the Web and the number of possible ways to interpret a single keyword, doing this can be more misleading than helpful. Research shows most people use phrases of 3 to 4 words when searching. People have come to learn that just typing in one keyword in a search will get them thousands of records they simply do not need. Therefore, they combine two or three keywords in their searches.

Tips:
There are several things to consider when choosing keyword phrases. Here are a few tips to help you in selecting good and appropriate keywords:

1. Brainstorm the right keywords. The keyword should specifically describe the product or service you are offering. Begin by writing down every imaginable keyword your potential prospects will be most likely to use when searching for your site.

2. Don't use keywords or phrases that are too broad. Avoid using generic words or single words; instead, use phrases of 3 to 4 words specific to your products or services. Most people will use multiple word phrases to find you, particularly when single words do not provide adequate scope for the search. Searchers have come to realize that typing phrases will give them more relevant and targeted results.

3. Put yourself in the shoes of the type of visitor you want to attract. List what kinds of keyword phrases they are likely use in a search. This requires you to separate yourself from your product, service or web site and think like the average Joe who might want to find you, but knows nothing about your site.

4. Ask your family, associates, clients, and friends what words and phrases they would most likely use to search for products or services like yours.

5. Review your competitors' keywords. It's a good idea to look this up to get ideas on some you might have missed. Don't copy anyone else's material as you don't know how it was generated. Just look for an idea or two to supplement the keywords you've generated yourself.

6. Use geographic location. If your location is key, include it in your keywords. For instance, if your site offers real estate services in Hollywood, it would be important to include "Hollywood real estate" in your keyword list. You might also consider "Southern California real estate" for those searching with a slightly broader perspective.

Website Content

After you have chosen your keyword phrases, the second thing that is needed from you are 2-3 very descriptive paragraphs about what your company does and the products and or services that you offer.

Within these paragraphs be sure to include your keywords and phrases plenty of times. Search engines like pages that have the keywords and phrases directly in the content of your page. The more information you have, then the better ranking your site will have.

ETC has Search Engine Optimization packages available - call us today to find out how to get started!

Rent this equipment for two days for $50.00. You can set up the projector yourself or we can assist you! Set up fees within the Quincy area are $25 or $50 for outlying areas. The projector may be rented for additional days. Call us for scheduling!

Thanks for your time, and don't forget to visit us at ETC Computer Solutions!