Email not displaying correctly? View it in your browser.
Forward this email to a friend

ETC Computerland
 

Welcome to our monthly round-up of tech tips, news and web wisdom.
If you have any questions you’d like us to address, please contact us at web@etccomputerland.com.

 
15th Annual Golf Outing
 

OEM vs Refill

Chris Stegner
Service Manager

Toner cartridges are expensive. Every time one runs out it can feel like a right hook to the pocket book. This expense can make it very attractive to seek out lower cost alternatives, refilled cartridges. These refilled cartridges can be as much as 50% less expensive than the OEM (Original Equipment Manufacturer) cartridges that ETC ComputerLand recommends. But, they can end up costing a company many hundreds of dollars in repair or replacements costs.

It is true that not all refill toner cartridges are defective. Most work reasonably well. But, every week or two the technicians at ETC ComputerLand receive a call from a client who is having problems with their printer that can be directly tied back to malfunctioning refilled toner cartridges.

There are many different problems that surface with third-party toners. First, we generally see fewer pages per cartridge with refilled product. Secondly, there are additional parts within a toner cartridge that wear out during use. These parts are not always replaced by a refurbishing company and can cause lower quality printing, shadowing (faint images left on the page) or even cause the toner to die before it is out of powder. Finally, and perhaps most importantly, we see toner leaks. This is when the cartridge dumps the toner it contains directly into the printer. This causes an awful mess inside the printer that can take a long time to clean out and can permanently ruin the printer.

Please don’t let this happen to you.

Even with the $150.00 HP OEM toner cartridge, the average cost per page only ranges between .01 and .08 cents per page, depending on if you are printing words or pictures for most HP printers.

Our Sales staff can set up a customized ordering portal, using our EOS program, conveniently allowing companies to order an OEM toner cartridge for their specific printers in their building.

Learn more about EOS and check out our demo.

 
 

Backup Backup Backup

Rhonda Primm
Kirksville Branch Manager

DO YOU BACKUP YOUR DATA? If you don’t, you may be in for a rude awakening someday. It amazes me the number of customers who walk-through our doors who don’t backup their data.

I can tell you about my own experience a few years ago. My daughter was playing a game on my laptop and she called out, “the screen went black.” I asked her to find something else to do and I would look at it later. A couple of days later I turned the laptop on and it wouldn’t boot. After further testing, the boot sector of the hard drive had failed. I tried several different ways to access the hard drive. To no avail, the drive was dead with only expensive options to try and with no guarantee the data could be recovered. Lucky for me, I didn’t have but some family photos that were lost.

Data can be lost due to other factors other than hardware failure. A few examples are: a virus, power surge/failure, bad sectors on a hard drive and data corruption. Establishing a proper data backup process is the key to making sure your data is protected.

There are many options to choose from when it comes to backing up your data. Some of the options are: external hard drive, thumb drives, backup software with hardware, online backup, multiple hard drives in your computer, which allows for redundancy, (RAID, Redundant Array of Independent Disks) and burning of CD or DVD.

Then there is of course the question of full backup, incremental or differential. A full backup is just what it states. It backs up your entire system for complete data recovery. Incremental will backup anything that has changed since the last full backup including changes made multiple times. Differential backup also backs up data that has changed since the last full backup but only backs up the latest version of that file. You will want to choose the combination that best suits your needs. One last thing, you should also perform a small recovery of data regularly to verify you backup is working properly.

DATA RECOVERY IS ONLY AS GOOD AS YOUR BACKUP STRATEGY. Call our Sales team or technician if you are unsure of the strategy you should use. Good luck and don’t wait, backup today.

 
 

What is “social media” and do I care?

Dean La Velle
Web Services Consultant

I’m kind of old, not a gadget guy, and a bit cranky. So when after ten years working professionally on the Web I found myself investigating social media for one of our clients I was skeptical.

How were these social media sites different from regular websites? Was this all just hype? And how would it help my client make more money?

First things first: let’s define social media. It’s websites that encourage sharing and discussing information on the Web, or in geek-speak “based on user-participation and user-generated content.”

The biggest names in social media are MySpace, Facebook, YouTube, LinkedIn, and Twitter. Silly names, oh why the silly names?

So what did I find?

  • MySpace is for kids, bands, and celebrities. Not much business utility.

  • Facebook is great if you love keeping up with relatives and long-lost friends… on a daily basis. It does have value, as you can have users share links to content from your site on their Facebook page

  • YouTube, to my surprise, has incredible value for businesses. With broadband becoming the norm, video has become a natural way to explain industrial processes; for a CEO to talk to investors or employees; to showcase new products or services; to SHOW instead of TELL.

  • LinkedIn is the business-world version of Facebook. After a rocky start, it’s beginning to gain traction. It’s valuable, yet still unproven.

  • Twitter - this was the one I most didn’t want to like. Goofy name, and just plain weird – you can only post a message 140 characters long (exactly the length of the previous two sentences) – who needs that? You do. Twitter has huge potential as a marketing tool, internal communications platform and customer service channel. It is more versatile than it seems and more powerful than you’d imagine.

Watch for our Social Media White Paper soon. In it we’ll cover all of these social media sites and more.

 
 

Congratulations Young Life Quincy!

Young LIfe QuincyAs many of you may already know, GiFT is a monthly computer and technology giveaway sponsored by ETC ComputerLand to benefit local not-for-profit tax-exempt agencies who are in good standing with the state of Illinois and/or Missouri and whose principal offices are within 30 miles of Quincy, IL, and Kirksville, MO.

Click here for instructions on setting up a monthly reminder to sign up for GiFT.

REGISTER NOW!


 

Thanks for your time, and don't forget to visit us at ETC ComputerLand!

To opt out of the highly valuable ETC COMPUTERLAND newsletter click here. Thank you.

Presidium
Follow us on Twitter!

Take a look at our new commercial created by Media Development.

Twitter Twitter